Author: Ralph Tathagata

MultiChoice set to restore Nigerian Idol

MultiChoice, a leading pay-TV service provider in Nigeria, has announced the return...

Airtel unveils Thank You Cash Token Reward promo

Airtel Networks, one of Nigeria’s largest telecommunications companies, has unveiled...

Indomie partners US Pizza to launch Indomie Pizza

Indomie, the leading brand of instant noodle, has partnered with local pizza chain,...

The power of headlines in reputation management

By Godfrey Adejumoh It might be a struggle to defend this statement empirically;...

Ripple sells 33% of its ownership in MoneyGram

The world’s fast-emerging financial enterprise, Ripple, has disclosed it’s selling...

Pan Atlantic University trains Nigerian journalists on change communication

School of Media Communication, Pan Atlantic University, has organised an intensive...

The evolution of Coca-Cola’s marketing campaigns

The public images of most brands rise and fall with the trend of the times. A brand...

Digital and TV advertising: The lift is real

By Delia van Staden, Shaun Frazao and Merissa Himraj With the evolution of consumer...

Editors’ Guild counsels media practitioners on digital reality

The Nigerian Guild of Editors (NGE), an umbrella body for editors in the nation’s...

Finding your edge: Consistency

By Brad Ross Part 1 - AS 2020 continues to unfold, I have been thinking a lot about...