// // Ralph Tathagata, Author at Marketing Edge Magazine | Page 453 of 705

Author: Ralph Tathagata

The Festival of Marketing launches effectiveness event

The Festival of Marketing returns in March with a new digital event designed to help...

Africa Fintech Foundry to drive start-ups’ growth with 2021 ‘Accelerator’ Programme

Africa Fintech Foundry (AFF) has opened up its registration portal for the 2021 Accelerator...

The Cola Wars take a new turn

Just like many brands in the market, Coca-Cola and Pepsi, the two global beverage...

Netflix share price bounced 17% higher

Following the news that Netflix has for the first time ever, passed the 200 million...

Nestle plans to invest more on Nescafe coffee brand

Nestle SA plans to invest more than 700 million Swiss francs ($787 million) in the...

P&G boosts sales forecast again amid pandemic

Despite the challenges that has befallen the world, devastating businesses amid COVID-19...

Shell Nigeria gas extends its distribution network

Leading domestic gas distribution company, Shell Nigeria Gas (SNG), has entered into...

Konga declares massive discounts on sales clearance

One of the giants in e-Commerce business activities, Konga has declared bumper clearance...

Netflix hits more than 200 million subscriptions

Streaming giant,  Netflix has recorded the year that just  ended as  its biggest...

Using the power of storytelling to sell your brand

By Abimbola Mohammed It's tradition when we meet someone for the first time we...