Author: Ralph Tathagata

Experts task media practitioners on research, personal branding

By Felicia Nwosu The need for the journalist of the 21st century to realise that...

Effective customer data analysis critical to success of marketing campaigns – Experts

By Oghale Mafuru Transaction informatics has been identified as the most effective...

It’s breakfast all day with Domino’s Meatpie and Sausage Rolls

Who said breakfast should only before the early risers? At Domino's, it is now an...

Dentsu International appoints Fred Levron as global chief creative officer

Dentsu International has announced Fred Levron as the new Global Chief Creative Officer. Levron...

Rite Foods vs NBC: Battle over use of lion insignia rages on

By Oghale Mafuru The battle for the right to use the lion insignia rages on fiercely...

AAAN President commits to growth of agencies as AGM draws near

As the 48th Annual General Meeting of the Association of Advertising Agencies of...

JCDecaux partners Microsoft Research & Array of Things to launch Chicago street furniture programme

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide,...

SBC rebrands with ‘True-to-Naija identity’, set to take on African continent

Seven-Up Bottling Company (SBC), producer and distributor of Pepsi Cola, 7Up and...

APCON, GAGE set for strategic collaboration

Advertising Practitioners Council of Nigeria (APCON) is gearing up for a solid and...

Publicis acquires CitrusAd, integrates with Epsilon

Publicis Groupe has announced the acquisition of CitrusAd, a SaaS platform that optimizes...