Author: Ralph Tathagata

Why Heineken emerged MARKETING EDGE Premium Lager Beer of the Decade

By Tunde Animasaun Yes! The jury is out!! Heineken has emerged winner of MARKETING...

Twitter shuts its New York, San Francisco offices permanently

Twitter, a leading microblogging and social networking service provider has announced...

My vision is to reposition EXMAN for strategic growth – Tunji Adeyinka

By Felicia Nwosu Tunji Adeyinka, the newly-elected  President of Experiential...

IMC experts laud CBN’s ban of forex sale to BDC operators

By Oghale Mafuru Following the Central Bank of Nigeria’s (CBN’s) decision...

JCDecaux announces 2021 half-year results

Adjusted revenue up +0.6% to €1,082.3 million Adjusted organic revenue up +2.9%,...

Facebook to stop advertisers from targeting under-18s

In a number of recent announcements, Facebook has said it will stop advertisers from...

Nigeria should engage PR experts for effective brand perception – Obinna Inogbo

By Oghale Mafuru Coming on the heels of the recent reports of corruption, banditry,...

UK adspend to reach £27.7 billion this year – Warc

The Advertising Association/Warc Expenditure Report has predicted that UK adspend...

Google revenue on global advertising hits $50bn in Q2

Alphabet, the parent company of Google and YouTube, has recently released the Q2...

MARKETING EDGE 2021 Awards unveils new categories, offers fresh opportunities

By Ibidunni Banjoko As activities for the 2021 edition of the MARKETING EDGE Annual...