Author: Ralph Tathagata

OMD grabs Stada pharmaceuticals, consolidates EMEA media duties

OMD, a global media buying and planning agency, has been appointed by Global Pharma...

Tayo Oyedeji appointed CEO of Publicis Groupe/ Redefini Nigeria

Dr. Tayo Oyedeji, a business leader with startup and corporate organization experience...

World Bank warns global economy faces grim outlook, predicts 4.1% growth in 2022

By Dele Ojo The global economy faces a "grim outlook", World Bank Group president,...

Gbolahan Sanni joins Airtel as Vice President Brands and Marketing Communications

Gbolahan Sanni, a consummate marketer and one of the eggheads in the Nigerian Integrated...

MARKETING EDGE on TV hosts Lanre Adisa on TVC News DStv Channel 418 at 12:30 PM tomorrow

By Oghale Mafuru Foremost and leading brand centric television programme, MARKETING...

JIS Teachers tasked as Brand Ambassadors

By Felicia Nwosu Citadel of learning, Journalists International Schools (JIS),...

WildAid unveils campaign in partnership with Optimum Exposures, JC Decaux, Pulse, over 16 media houses

By Ibidun Banjoko WildAid has entered into a strategic partnership with Optimum...

Media advertising review of top companies gross N50 billion in 2021

Feelers emanating from the Nigerian Marketing and advertising eco-system have revealed...

How Multichoice deepened relationship, showcased talents in new commercial

The 2021 yuletide period again provided opportunity for Pay TV giant -Multichoice...

Amber’s growth trajectory in Nigeria’s energy drinks market

In marketing and brand building, developing a growth strategy is important. However,...