Author: Ralph Tathagata

MTN’s We Move inspires young Nigerians to do more

By Ralph Tathagata Apart from influencing buying and consumption behaviour, marketing...

Accelerating SMEs’ growth through PR

By Ralph Tathagata Small and Medium Enterprises (SMEs) are considered the backbone...

Ad Age introduces winners of 2022 Ad Age’s Creativity Awards

Ad Age has presented the winners of Ad Age’s sixth annual Creativity Awards. This...

TV advertising embraces digital in Kantar’s Creative Effectiveness Awards 2022

“Be the standout swift” ad from Martell, Nigeria, cinches 2nd place in the global...

Digitisation and power of mobile money

Globally, rapid digitisation has disrupted the financial industry through the advent...

JCDecaux wins 15-year advertising street furniture with Aalborg in Denmark

JCDecaux SA, the number one outdoor advertising company worldwide, announced today...

MTN Nigeria issues N127 Billion Series 1 & 2 Commercial Paper

MTN Nigeria has notified the Nigerian Exchange Limited and the investing public of...

APCON set to regulate digital advertising

By Ibidunni Banjoko The Advertising Practitioners Council of Nigeria (APCON), the...

Coca-Cola promotes bonding at Ramadan

To promote togetherness and help Muslim faithful mark this year's fasting, Coca-Cola...

JCDecaux introduces DOOH 3D anamorphic experience

JCDecaux South Africa has launched an Out-of-Home (DOOH) campaign in a 3D anamorphic...