Author: Ralph Tathagata

Publicis Group grabs PepsiCo’s Indian media business 

By Abimbola Mohammed Publicis Groupe India has been appointed as PepsiCo Media mandate,...

MTN, Airtel subscribers spent N1.25tn in H1 2022 – NCC

By Felicia Nwosu The Nigerian Communications Commission (NCC), in its half-year...

Brand visibility is crucial to any business – Oke

Ibidunni Banjoko Bunmi Oke, Chief Executive Officer and Lead Consultant of Lady...

Customers can switch because of single bad experience – Kihn

By Abimbola Mohammed At the just concluded webinar held by Adage in collaboration...

Punters look to MonieBet ahead of upcoming season

Football enthusiasts and sport-crazy fans have been given extra reasons to look forward...

Now that ARCON has been signed into law

By Ralph Tathagata Advertisement strongly influences consumers’ buying behaviour...

Lagos NIPR announces 9th stakeholders’ conference

Ibidunni Banjoko The premier branch of the Nigerian Institute of Public Relations...

Lagos holds Ehingbeti to upscale for sustainable economic growth

By Felicia Nwosu Plans are underway by the Lagos state government to hold yet...

Nigerian Marketing Awards debuts

To recognise and reward activities that go above and beyond, pushing the boundaries...

PMG, Initiative grab Nike’s $1bn global media account

As part of its standard operating procedures to ensure it continues to have the best-in-class...