Author: Ralph Tathagata

Exploring TikTok as effective tool for nation branding

By Davina Nnawuihe   TikTok is a platform that needs no introduction. After...

IAA set to hold 5th Africa Rising Leadership Conference

The International Advertising Association (IAA) Africa and its partners - Google,...

More ways to win cash prizes with Family Feud Nigeria

In August 2022, MTN Nigeria in partnership with Ultima Studios announced that Family...

WFA, The Drum hunt for next Global Marketer of the Year

To celebrate success, honour and achievements among marketers, the internationally...

Meet MARKETING EDGE annual awards 2022 sponsor – Rite Foods

Rite Foods Limited, a truly world-class and proudly Nigerian foods and beverages...

ARCON ban on foreign models, VOA will elicit retaliation – Emekekwue

By Felicia Nwosu Against the backdrop of the new Advertising Regulatory Council...

Meet MARKETING EDGE annual awards 2022 sponsors, media partners

With the much anticipated MARKETING EDGE Stakeholders Summit and Brands &...

Consumer attention is now scarce commodity – expert

By Abimbola Mohammed Attention is a scarce commodity and one of the challenges...

FirstBank: The embodiment of Corporate Responsibility and Sustainability

Who should corporate responsibility and sustainability lessons be taken from? Some...

Rethink and realign your roles, experts task PR practitioners

By Ibidunni Banjoko Experts in the Public Relations sub-sector of the Nigerian Integrated...