Author: Ralph Tathagata

Berger Paints taps new COO

Berger Paints Nigeria Plc has appointed Celestine Aruoture as the new Chief Operating...

Wema Bank names Oseni new MD

Wema Bank Plc has appointed Moruf Oseni as its Managing Director/Chief Executive...

Professionals predict 2023 consumer trends

By ibidunni Banjoko Professionals in the Nigerian marketing communication space...

Coca-Cola Foundation mitigates sufferings of flood victims

The Coca-Cola System has been commended by the Anambra State government on its timely...

Pele, the global brand magnet lives on

By Ralph Tathagata In marketing, a brand is about relevance, respect, history, achievement,...

Leverage passion points to develop customer loyalty – Olatunji

By Felicia Nwosu In preparation for a successful business growth, a marketing communications...

Ekekwe urges brands to focus on consumer research in 2023

By Felicia Nwosu Professor Ndubuisi Ekekwe, Lead Faculty, Tekedia Institute, has...

Major highlights in IMC industry 2022

By Abimbola Mohammed In 2022, some agencies, brands, companies, media platforms...

Our problem isn’t thinking out of the box, but lack of enabling environment – Ajufo

By Felicia Nwosu Emmanuel Ajufo, President of the Out-of-Home Advertising Association...

Oduh advocates programmatic advertising for proper audience targeting

By Felicia Nwosu Promise Oduh, Associate Director, MediaReach OMD, has advocated...