Author: Ralph Tathagata

Industry watchers commend ME’s upgraded Newsletter

By Felicia Nwosu, Ibidunni Banjoko and Oghale Mafuru Committed to improving on its...

How AI is revolutionising advertising, content creation

By Abimbola Mohammed The continued evolution/revolution of Artificial intelligence...

Low political patronage mars IMC sector

By Abimbola Mohammed For every election year, politicians seek support from citizens...

Advertising should allow for extensive creativity, innovation – Akinpelu

By Abimbola Mohammed Sherif Lanre Akinpelu, Deputy Director, Strategy & Planning,...

How not to write rebuttals

By Segun McMedal For years, I've suppressed my reservations over the structure,...

World Bank president to step down in June

By Felicia Nwosu David Malpass, World Bank President said that he will be bowing...

Nestle set to increase price to offset impact of operational cost

By Felicia Nwosu Mark Schneider, Chief Executive of the world’s biggest food group...

Election season as windfall for OOH practitioners

By Felicia Nwosu Across the globe and over the years, political season has always...

CBN backtracks, orders banks to collect “old” N1,000 and N500 notes

By Abimbola Mohammed The Central Bank of Nigeria (CBN) has ordered banks to start...

IMC experts express divergent views on creativity

By Ibidunni Banjoko The Nigerian Integrated Marketing Communication (IMC) professionals...