Author: Ralph Tathagata

Top 5 banks, insurance firms’ media sentiment in Q3 2022

By Felicia Nwosu PPlusMeasurement, a Media Intelligence agency has released a cursory...

Throwback Thursday: memorable literature text 

By Abimbola Mohammed Before the advent of smartphones and the internet, reading...

Introduce performance metrics in budgeting – Olubodun

By Felicia Nwosu As industry practitioners continue to grapple with the global shrinking...

NPO announces National Ombudsman

The Nigerian Press Organisation (NPO) has taken a bold step to kick-start the new...

Meta unveils blue verification badge for Facebook, Instagram at $15

By Abimbola Mohammed In a bid to monetize Facebook and Instagram, Mark Zuckerberg,...

Publicis Groupe taps Ghrayeb as business lead for StudioM

By Ibidunni Banjoko Publicis Groupe, one of the world’s largest advertising...

Mohammed extols ARCON, NBC for 2022 impactful reforms

By Felicia Nwosu Following the various reforms introduced into the Nigerian advertising...

Supreme Court adjourns suit on naira crisis

By Abimbola Mohammed  The Supreme Court has adjourned judgement in the new naira...

Brands should rethink their 2023 marketing strategy – IAA

By Ibidunni Banjoko Global advertising professionals have tasked marketers to rethink...

Ayodele highlights trends to shape experiential marketing in 2023

By Felicia Nwosu Idowu Ayodele, Head Growth Officer, Business Strategy and Product...