Author: Ralph Tathagata

iDICE to create 6 million jobs for youths in digital and creative industry

By Odunayo Tajudeen The African Development Bank (AfDB), in collaboration...

Five key consumer trends brands can leverage for impact

Even though COVID-19 is now safely in the rear-view mirror of the global economies,...

Obsession with data could lead marketers astray – Ogunlowo

By Joseph Ekeng Former Creative Director at SO&U Advertising, Chris Ogunlowo...

Unilever Nigeria to exit home care, skin cleansing markets

By Abimbola Mohammed  In a bid to reposition its business and sustain profitability,...

’22 Political adspend witnessed 7.5% to $8.94B lower than projection

By Felicia Nwosu AdImpact, an ad intelligence firm, has reported that political...

Ajayi, others announced as White Square Festival of Creativity Jury

By Ibidunni Banjoko White Square, one of the largest international creativity festivals...

Cannes Lions honours AB InBev, makers of Trophy, Hero, Budweiser & Flying Fish with 2023 Creative Marketer of the Year

The world’s leading brewer is awarded for a second consecutive year, the only...

World Consumer Rights Day: Consumer advocate calls for awareness

By Felicia Nwosu As Nigeria joined its counterparts across the world to observe...

Dentsu announces new leadership with creation of SEA cluster

By Ibidunni Banjoko In a bid to grow through a dedicated cluster for Southeast...

NCC approves harmonized short codes for telcos, directs implementation

By Abimbola Mohammed In a bid to continue its consumer-centric approach to telecoms...