Author: Ralph Tathagata

JLR drops Land Rover after 75 years, switches to House of Brands

By Felicia Nwosu As part of its strategic move for a change and to focus on four...

WPP acquires sonic branding agency amp

By Ibidunni Banjoko WPP, the world’s largest advertising agency has acquired...

Unilever Nigeria appoints Kleinebenn as new managing director

By Abimbola Mohammed Effective from May 5, 2023, Tim Kleinebenn will resume...

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout for...

Battle royale for Nigerian multi-million dollar video streaming industry

The top two video streaming platforms in the world have locked horns for the soul...

ADVAN unveils members of NMDT as GARM kicks off operations 

To advance the course of marketing and advertising in the country, Advertisers Association...

AB InBev, Dentsu champion ‘Reclaim Your DNA’ campaign, exert pressure on UK Govt

By Felicia Nwosu As part of a larger effort to seek reparation of the stolen...

Omnicom soars high in its March quarter revenue

By Felicia Nwosu Amidst the pressure of prevailing global economic downturn and...

Publicis Groupe tops 7% organic growth in first quarter

By Abimbola Mohammed Publicis Groupe has beat expectations by recording 7.1% organic...

Pitch-A-Ton annual competition holds at University of Ilorin

By Olubukola Ajayi The 2023 edition (3rd) of the Pitch-A-Ton annual competition,...