Author: Ralph Tathagata

IMC leaders vow to curtail quackery

By Oladapo Olatoyosi To stem the tide of quackery and unprofessional practices...

Darshan joins Snap to strengthen advertising

By Ibidunni Banjoko Poised to improve ad performance, Snap Inc. the owner of the...

Core and technical skills gaps marketers face in post-Covid era

The marketing profession has evolved so much in the last few years. With every advancement...

ADVAN Ignites 2023 set to hold soon

By Felicia Nwosu As part of its annual tradition to ensure that its members switch...

ROI should not be used as advertising metric – Lewis

By Felicia Nwosu Colin Lewis, Founder/ Programmer, DMX Dublin, Ireland's largest...

Fanta revamps logo with new vibrant look

By Ibidunni Banjoko Shortly after Pepsi unveiled a new logo and visual identity...

TikTok’s ban will result in loss of lucrative marketing channel – Ewuoso

By Felicia Nwosu With various countries joining the growing list of those clamouring...

Buhari approves Free Knowledge Zone status for Ekiti State

By Abimbola Mohammed Muhammadu Buhari, President of the Federal Republic of Nigeria,...

PepsiCo’s Chief Design Officer gives exclusive details of Pespsi’s rebranding

By Joseph Ekeng The iconic Pepsi logo has remained the same for the past 14...

Heineken targets maiden gaming campaign to defy the norm

By Felicia Nwosu To defy the status quo against anti-social stereotypes, Heineken,...