Author: Ralph Tathagata

Unilever Dirt is Good campaign that delivered 900% sales boost

By Joseph Ekeng Almost 20 years after Unilever launched the popular "Dirt is Good"...

Unilever beats sales estimate as big rise in price fuels Q1 growth

By Joseph Ekeng Unilever, one of the world's largest consumer goods companies,...

NANS orders Multichoice to reverse price hike

By Abimbola Mohammed   Following the announcement made by Multichoice Nigeria...

Adefila announces exit from SO&U Advertising

Leading advertising amazon and current Chair of Women in Advertising (WIA)  Biodun...

JLR drops Land Rover after 75 years, switches to House of Brands

By Felicia Nwosu As part of its strategic move for a change and to focus on four...

WPP acquires sonic branding agency amp

By Ibidunni Banjoko WPP, the world’s largest advertising agency has acquired...

Unilever Nigeria appoints Kleinebenn as new managing director

By Abimbola Mohammed Effective from May 5, 2023, Tim Kleinebenn will resume...

The marketing campaign that transformed Pepsi into iconic brand

By Joseph Ekeng In the world of marketing, marketers are always on the lookout for...

Battle royale for Nigerian multi-million dollar video streaming industry

The top two video streaming platforms in the world have locked horns for the soul...

ADVAN unveils members of NMDT as GARM kicks off operations 

To advance the course of marketing and advertising in the country, Advertisers Association...