Author: Ralph Tathagata

Life Beer’s Turu Ugo Lota 2.0 exudes power of emotional connection

By Joseph Ekeng Life Continental Beer has released a new commercial titled...

Nigeria’s IMC industry mourns Okoli, Ogunkoya

"...Each man's death diminishes me, For I am involved in mankind. Therefore, send...

SON establishes operational roadmap for global expansion of Halal products

By Felicia Nwosu To continually champion plans that  promote the development of...

UK ad spend grew 8.8% in 2022 to reach £34.8bn

Inflationary pressures persist with minimal growth forecast for 2023 The...

Jamodu retires as board chairman of Nigerian Breweries, Ighodalo takes over

By Ibidunn Banjoko Nigerian Breweries Plc announced the retirement of Chief Kolawole...

Unilever Dirt is Good campaign that delivered 900% sales boost

By Joseph Ekeng Almost 20 years after Unilever launched the popular "Dirt is Good"...

Unilever beats sales estimate as big rise in price fuels Q1 growth

By Joseph Ekeng Unilever, one of the world's largest consumer goods companies,...

NANS orders Multichoice to reverse price hike

By Abimbola Mohammed   Following the announcement made by Multichoice Nigeria...

Adefila announces exit from SO&U Advertising

Leading advertising amazon and current Chair of Women in Advertising (WIA)  Biodun...

JLR drops Land Rover after 75 years, switches to House of Brands

By Felicia Nwosu As part of its strategic move for a change and to focus on four...