Author: Ralph Tathagata

Global advertising to grow 5.9% in 2023 – GroupM

By Joseph Ekeng Global advertising is set to experience a 5.9% growth in 2023,...

How Guinness “Black Shines Brightest” campaign inspired sales rise across Africa

By Joseph Ekeng Guinness, the renowned global brewer, has experienced tremendous...

GWR confirms Baci as new cook-a-thon record holder

By Abimbola Mohammed The Guinness World Record has officially declared Hilda Effiong...

Google introduces AI Chatbot to revamp search experience

By Joseph Ekeng In a bid to stay ahead of the rapidly evolving artificial intelligence...

None regulation of AI can infringe on IP right – Okonkwo

By Abimbola Mohammed  Ifeanyi Okonkwo, Manager, Nigeria & Africa IP Portfolio,...

Telecoms industry boosts Nigeria’s GDP with N2.5tln

By Joseph Ekeng Nigeria's telecoms industry has reached new heights, with the...

Global alcohol market to slow down amid challenging landscape

By Joseph Ekeng In the face of a challenging political and economic landscape,...

Sales on Heineken’s digital grew by 130% in 2021, set to hit €10bln in 2025

By Joseph Ekeng Heineken, the renowned Dutch brewing company, has witnessed an...

The future of measurement requires rethink – Experts

By Abimbola Mohammed The future of measurement requires a major rethink. For this...

Ogilvy SA, Scanad Kenya become 1st African agencies shortlisted at Cannes 2023

By Joseph Ekeng Ogilvy South Africa and Scanad Kenya have been named in the highly...