Author: Ralph Tathagata

Dangote industries unites 3 food giants, paves way for African food powerhouse

By Joseph Ekeng In a strategic move set to reshape the African food...

Most PR now adopt AI tools for measurement, content – Report

By Abimbola Mohammed  Against the backdrop of public relations experts adopting...

Leveraging primetime TV ad to boost consumer participation

By Olatoyosi Oladapo Emotional appeal, higher reach across every demography, growing...

Omnicom records growth of 3.4% in Q2

By Felicia Nwosu John Wren, Chairman and Chief Executive Officer of Omnicom,...

PR professionals advocate for relevance in all sectors

By Ibidunni Banjoko Nigeria's Public Relations professionals have advised...

P.S Condoms challenges toxic masculinity in unconventional campaign

By Kingsley Odii In a daring move to challenge societal norm and foster a healthy...

Traditional retail shops in Africa thrive amidst influx of modern retail brands

By Joseph Ekeng The African retail sector has emerged as a lucrative...

Coca-Cola takes on alcohol market with dedicated subsidiary launch

By Joseph Ekeng Coca-Cola, the global beverage giant renowned for its...

Knorr promotes ‘Eat For Good’ campaign with One Good Jollof Box At A Time

Knorr, Nigeria's leading seasoning brand, once again brought its revolutionary ideas...

WPRD: Women in PR charges brands to harness the power of the profession

By Abimbola Mohammed In celebration of the World PR Day (WPRD), women in the public...