Author: Segun Otulana

Adopt joins Publicis Groupe in strategic sports marketing push

In a significant move in the integrated marketing communications space, Publicis...

A look at how TikTok Live is reshaping the creator economy

In a bold move to cement its dominance in the creator economy, TikTok has intensified...

MG Motor reappoints media agency after comprehensive review

In a significant development within the automotive marketing sector, Mediaplus has...

Yahoo eyes Chrome acquisition amidst Google antitrust trial

In a major twist in the U.S. Justice Department’s antitrust case against Google,...

Alphabet’s AI ambitions shine in Q1 earnings call

Alphabet's Q1 earnings call was held recently, and the atmosphere was full of goodwill...

McHenry gets tapped as investment director for Sky Media

Sky Media, the advertising sales division of Sky, has announced the appointment of...