Author: MarketingEdge

Consumer purchase falls as cash crunch bites deep

By Oghale Mafuru  As the economic headwinds continues to weigh in on every...

NIMN to drive operations with new tech platform

By Oghale Mafuru In line with plans to reposition the marketing profession in Nigeria...

Bawuah’s appointment signposts UBA’s commitment to inclusivity

By Oghale Mafuru The United Bank for Africa Plc, UBA, one of the leading banks...

IAA President harps on First Party data optimisation

By Oghale Mafuru As global marketing professionals look to the year 2023 with optimism...

NIMN announces strategic partnerships, initiatives for 2023

By Oghale Mafuru To consolidate on existing efforts to reposition the marketing...

MARKETING EDGE on TV hosts Jude Odia tomorrow

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...

Advertising regulator approved over seven thousand adverts in 2022

By Oghale Mafuru In furtherance of its mandate to ensure strict adherence to the...

Nigeria e-commerce projected at $9.02bn in 2023

By Oghale Mafuru Latest industry report has revealed that the e-commerce sector...

Digital advertising netted N81.2 bn, to increase this year

By Oghale Mafuru Latest industry report has revealed that digital advertising...

MARKETING EDGE on TV hosts Jude Odia tomorrow

By Oghale Mafuru Foremost Marketing and advertising television program, MARKETING...