Author: Mofeoluwa Awe

The heart of a giant: putting you first

In the sphere of banking, where numbers often take centre stage, FirstBank has over...

Firstbank of Nigeria: 131 years of creative excellence

For over a century, FirstBank of Nigeria has stood as a pillar of financial stability,...

AI marketing and borderless loyalty

 Artificial intelligence has moved far beyond being a business buzzword. It now...

Sahara Leaders Named in African Energy Chamber’s ‘20 Under 40’ Rising Stars List

Sahara Group, a leading international energy and infrastructure conglomerate, is...

In creativity, hierarchy does not exist

Whether an idea comes from the executive suite or the intern’s desk, its value...

Apple’s $10B selloff raises questions about innovation and legacy

Apple’s market value fell by 3.4%, wiping out more than $108 billion in a single...

Anietie Udoh appointed Juror for 2025 International ECHO Awards

The Divisional Director of Marketing at Marketing Edge magazine, Anietie Udoh, has...

Marketers’ use of generative AI in one year, ISBA finds

New figures from the Institute of Practitioners in Advertising (ISBA) show explosive...

How Goya Olive Oil became the unofficial ‘anointing oil’ of Nigerian churches

Some items in the consumer goods industry use heavy advertising to stand out from...

The underrated skill every modern marketer needs: cultural listening

 Amid the rush around AI dashboards, performance analytics, and precise targeting,...