Author: Marketing Edge

Ghandi-Bot, the Beer that Splits America and India

They are thousands of kilometers apart, yet, the decision by New England Brewing...

The Nigeria Auto Policy Revisited

by Femi Ogunji Ask any Nigerian on the street about the Federal Government’s auto...

Engaging Boards on the Future of Marketing

At many companies, the whole organization is becoming more responsible for customer...

Africa’s Richest, Dangote, Nigeria’s Most Capitalised Brand, NB Plc and Top Brands in Early Loses

[caption id="attachment_63" align="alignleft" width="300"] Alhaji Aliko Dangote,...

Coca-Cola to cut up to 1,800 jobs Worldwide

[caption id="attachment_59" align="alignright" width="340"] CocaCola CEO, Muhtar...

Google to Tell Brands When Their Video Ads Are Actually Seen

As a way of keeping with the Media Ratings Council's standard, Google has announced...

Pepsi Shifts Ad Direction

Pepsi, which has a long-term relationship with Omnicom Group, is bypassing the holding...

Airtel Touching Lives TV Premiere

Coming at a time when the current security situation in the country has rendered...

Firstmonie Partners with Easywallet for Mobile Money

FirstBank Nigeria, known for its conservative risk asset management, especially in...

Microsoft, Nigerian Universities Mentor 75 Students

The future of information and communication technology in Nigeria is looking brighter...