Author: Marketing Edge

Major oil marketers hail FG on Pump Price Reduction; Vows to comply fully

Notwithstanding the clamp-down on some filling stations over alleged refusal to immediately...

Adidas Campaign Promotes ‘Shiny New Boots’

Barcelona’s Luis Suarez got punched and the trio of Real Madrid’s Gareth Bale...

Nestle plans $137m investment in Egypt’s food sector

[caption id="attachment_112" align="alignright" width="300"] Suresh Narayanan, Nestle...

Nestle plans $137m investment in Egypt’s food sector

[caption id="attachment_112" align="alignright" width="300"] Suresh Narayanan, Nestle...

“Spin Doctors to the Autocrats: How European PR Firms Whitewash Repressive Regimes”

A study issued by Corporate Europe Observatory (CEO) on Tuesday suggests that the...

Understanding the True Meaning of Digital

What marketing jargon have you encountered recently and what do you think about it?...

Oando: Setting Standards for a Better Service Delivery

In 2005, the Federal Government directed the Nigerian National Petroleum Corporation...

How to Combine Marketing Tech with Marketing Guts

By Greg Great marketers have great guts.  Leo Burnett didn’t need a legion...

Rupert Murdoch Changes 45 Year Old SUN Brand Image

The Rupert Murdoch-owned tabloid, Sun, has featured topless models on its page 3...

Product Sampling, Children and Brand Ambassadorship Gets ‘Through-the-Line’ Attention

By Eunice Nze-Peters Through-the-line practitioners in Nigeria, otherwise referred...