Author: Marketing Edge

Asian Brands Seek Global Recognition

By Eunice Nze-Peters Asian companies seem to be waking up to the need for brand...

Quill Awards: Organiser’ Calls for Entries

Promasidor Nigeria Limited, coordinators of the Promasidor Quill Awards for journalists,...

AAAN Disclaims Offensive Ads, Pleads for Political Decorum by Gladiators

Members of the Association of Advertising Agencies of Nigeria (AAAN), has called...

Supreme Distilleries Emerges the Best Performance Award Winner in Q4

After a balanced scorecard appraisal based on global best practices, Supreme Distilleries...

Here’s Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas   By Andrew McMains   Even in...

Here’s Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas   By Andrew McMains   Even in...

Laura Oloyede Unveils Communications Hub Africa

Erstwhile Business Director and Chief Operating Officer of Cutler Communications,...

Keskese Clinches MTN’s Benin Republic Experiential Marketing Account

Keskese Limited, one of the notable experiential marketing companies in Nigeria has...

Next-generation Toyota Hilux Leaked

By Ben Hsu  The long-awaited next-generation of Toyota's do-anything, go-anywhere...

Three Principles that will Drive Innovation for Your Brand

By Helen Edwards Marketers looking to innovate must be precise in the language...