Author: Marketing Edge

Brands Still Think About Digital Marketing Tactically, not Strategically By Maria Minsker

New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. According...

Fairy, the Global Dishwashing Liquid Squares up Morning Fresh, Nigeria Segment Leader

Procter and Gamble, the global fast moving consumer goods brand has introduced its...

Warc 100 Names Best Marketing Campaign

'Kan Khajura Tesan', developed by Lowe Lintas and PHD for Hindustan Unilever, has...

Six Content Marketing Myths—Busted by Sandra Stewart (Marketing Prof)

B2B marketers consistently cite creating content that engages as a top challenge...

Corps Member Emerges Grand Prize Winner of MTN Season of Surprise Promo

Omotola Akinsola, a serving Youth Corps member and the founder of Jumpstart Academy,...

IGI Boss Calls for Review of ‘No Premium No Cover Regulation’

The Group Managing Director of the Industrial and General Insurance Plc. (IGI) Mr....

Huawei Consumer Business Group Announces 2014 Financial Performance

Huawei Consumer Business Group (BG) has announced that its 2014 financial performance...

Can’t Work in the Dark

Two factory workers are talking. The woman says, "I can make the boss give me the...

Difference between Stop and Slow Down

A lawyer runs a stop sign and gets pulled over by a sheriff. He thinks he's smarter...

Facebook Releases Three UK TV Ads Focusing on the Power of Friendship By John Mccarthy, The Drum

Facebook has created three TV adverts to underline the social network’s role in...