Author: Marketing Edge

IGI Boss Calls for Review of ‘No Premium No Cover Regulation’

The Group Managing Director of the Industrial and General Insurance Plc. (IGI) Mr....

Huawei Consumer Business Group Announces 2014 Financial Performance

Huawei Consumer Business Group (BG) has announced that its 2014 financial performance...

Can’t Work in the Dark

Two factory workers are talking. The woman says, "I can make the boss give me the...

Difference between Stop and Slow Down

A lawyer runs a stop sign and gets pulled over by a sheriff. He thinks he's smarter...

Facebook Releases Three UK TV Ads Focusing on the Power of Friendship By John Mccarthy, The Drum

Facebook has created three TV adverts to underline the social network’s role in...

Google and Apple Fight for the Car Dashboard by Aaron M. Kessler and Brian X. Chen (The New York Times)

When Google hosted a boot camp here this month for its Android operating system,...

A Year after Oscar Selfie, Samsung Plots Its Sequel By Jonathan Cheng, CMO Today

One year after Samsung Electronics stole the Academy Awards with a group selfie featuring...

Airtel Deploys ASON to Boost Service Delivery

Airtel, the telecommunication brand is repositioning to improve service delivery...

Guinness Geared for Better Performance, Replaces Financial and Strategy Director

In a move seen by marketing observers as aimed at repositioning the beverage brand’s...

Emirates Ranks in Top 200 Global Brands Retains #1 Airline and #1 brand in the ME

Emirates Airline has attained the top 200 of the world’s biggest brands for the...