Author: Marketing Edge

Lux Adds New Variants

Re-branded ever- living beauty brand, Lux beauty soap, has introduced three new variants...

Coke’s new consumer campaign is unique in CSD market’

Business environment is tough and competition is fierce in every segment of the market....

PZ Cussons to merge two subsidiaries

The recent restricting in PZ cussons Nigeria Plc aimed at stremling its operations...

First Bank named best retail bank

Following the just concluded Asian Banker International Excellence in Retail Financial...

Airtel unveils new campaign with exciting data offers

In its bid to strengthen its relationship with customers, leading telecommunications...

Cadbury’s profit before tax drop by 80% to N1.46bn

With the recent extraction at the weekend at the Nigerian Stock Exchange (NSE), showing...

OMO to commence on ultimate showdown challenge

The flagship brand of unilever Nigeria plc OMO, a brand with a finest reputation...

PEP Stores Renovates, Donates Items Worth over N20 million to Orphanages

 Lagos, Nigeria. Tuesday February 3, 2015. In line with its Corporate Social Responsibility...

Vitafoam Cuts Import, Sources Raw Materials Locally

Perhaps, feeling the strain of a beleaguered economy coupled with the devaluation...

NIMN invests new President

The National Institute of Marketing of Nigeria (NIMN) has formally concluded plans...