Author: Marketing Edge

Welcome to the year of the sachet

My Kenyan colleague at the now defunct marketing research firm Research International...

Building Brand Equity with Integral Ad Science

All marketers want their brands to be safe. That’s a given. Now the next level...

Create a Winning Identity Strategy

Understand Customers, Deliver Value, Build Real Relationships Your brand’s ability...

How brands can break the COVID-19 clutter

Industry experts say the key lies in adopting the ‘walk the talk’ approach wherein brands...

COVID 19: MEMMCOL Donates Relief Materials, Disinfects Host Community

COVID 19: MEMMCOL Donates Food, Sanitizers, and Face Masks to Host Community …Set...

Hayat Kimya Nigeria Marks 5 Years, Assures on Quality Products

Hayat Kimya Nigeria, world number 5 leaders in Diaper manufacturing, has assured...

Brand Africa 100 Unveils Most Admired Brands in Africa 2020

Today Brand Africa announced the 10th anniversary rankings of Brand Africa 100: Africa’s...

LaCasera Kick-Starts Competition to Honour Frontline Workers as Super Heroes

The LaCasera Company (TLCC), a member of JOTNA Group of Companies has commenced a...

Elev8 Media Launches Live Stream on Billboard with UBA Africa Day

Elev8media, an iconic top of the market Digital Billboard platform has successfully...

The science of live videos and the art of getting it right

Watching Andrea Bocelli live, on Sunday, April 12, 2020, was so surreal! But what...