Author: Marketing Edge

Heineken unveils global campaign urging consumers to get social offline

Heineken launched a global campaign promoting real-life socialization. This campaign...

TBA acquires SaleSurf Growth, boosts clients’ Amazon revenue

TBA Worldwide has added a seventh agency to its roster with the acquisition of SaleSurf...

Powering brand growth, marketing strategies with connected data

Powering brand marketing strategies with connected data plays a huge role in the...

Why Paripesa is the Most Popular Betting Operator in Nigeria

Paripesa has firmly established itself as one of the leading betting platforms in...

Nigeria’s creative industry to reach $14.8b revenue by 2025

By Seun Johnson The Nigerian creative industry is projected to witness an exponential...

Heineken appoints Sade Morgan as Corporate Affairs Director for AME

By Abimbola Mohammed Heineken has announced the appointment of Sade Morgan...

McVitie’s celebrates 100 years of chocolate digestives with iconic campaign

By Abimbola Mohammed In celebration of its centenary, Pladis, the global snacking...

Marketing Edge Magazine: Edition 90

Marketing Edge Magazine: Edition 90 Click Here To Download

Marketing Edge Magazine: Edition 89

Marketing Edge Magazine: Edition 89 Click Here To Download

Marketing in uncertainty: Strategy, speed, and storytelling in volatile markets

By Edidiong Ekong Firstly, what is uncertainty, and what does it have to do with...