Author: Marketing Edge

Olamide Unveiled As Goldberg Brand Ambassador

Leading Nigerian music sensation, Olamide has been unveiled as the new brand ambassador...

Glo is top network for new subscribers in February 2019 – NCC report

Latest report by telecommunications industry regulator, the Nigerian Communications...

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

Three winners emerged at Eco-Friendly Art Contest

Three winners have emerged at the maiden edition of the “Eco Friendly Children’s...

WHY CREATING ‘BRAND YOU’ CAN ACCELERATE YOUR CAREER

We all understand how important branding is for companies like Apple, Coca Cola and...

Schools embrace online registration as 2019 Cowbellpedia hits record entry

Participating schools have fully embraced the online registration format leading...

Consulting firms are encroaching on the advertising business. Here’s why Burger King’s top marketing exec doesn’t buy into the consulting firm hype

Fernando Machado, the global chief marketing officer of Burger King, doesn't think...

Boeing 737 MAX may soon fly again

Boeing’s 737 MAX jet could soon be back in the air, after its software updates...

P&G puts Facebook and Google on notice: ‘Too much time is spent fixing problems rather than delighting customers’

P&G’s brand boss Marc Pritchard believes the digital media industry needs to...

Nestle Nigeria Plc sets to equip female applicants with technical skills

In a bid to encourage gender balance in the workplace, Nestle Nigeria Plc will be...