Author: Marketing Edge

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

The rise in digital technology in Africa is driving AI skills acquisition

The swift expansion of Africa’s technology landscape is creating a surging demand...

Nourishing Lagos: Volunteer Program tackles food insecurity in  Oshodi  community

By Khairat Asokomhe In the bustling streets of Oshodi, Lagos State, a dedicated,...

Rise in digital technology in Africa is driving AI skills acquisition

Rise in digital technology in Africa is driving AI skills acquisition. The swift...

Iya Rainbow tapped as Brand Ambassador for Majeurs

‎By Ralph Tathagata A leading African luxury furniture manufacturer, Majeurs...

DSTV introduces new strategies of media sales, increase in brand growth to advertisers, media owners

As the world evolves, media campaigns performance is becoming more efficient, Media...

Marketing Edge Magazine: Edition 91

Marketing Edge Magazine: Edition 91 Click Here To Download

Rotary appoints Naija Times Publisher, Ehi Braimah, Regional Officer in Africa

Rotary International has named Mr. Ehi Braimah, Publisher/Editor-in-Chief of Naija...

Colgate seeks to enhance its product offerings via significant value

Colgate seeks to enhance its product offerings via significant value, amidst competition...

Brand equity influences sales effectiveness

Brand equity influences sales effectiveness. In a bid to make sales, the way consumers...