Author: Marketing Edge

Data will determine the future competitive advantage of any business- Olubayo Adekanmbi

“Data is the currency of the future, it is the most valuable asset that will determine...

Access Bank set for 2nd edition of Lagos City marathon

Access Bank is once again set to host the Access Bank Lagos City Marathon billed...

Forex Crisis: Multichoice may increase tariffs

There is no doubt that current recession has taken a toll on various facets of the...

MTN’s Bayo Adekanmbi to Launch Book on ‘Sharing Economy’, ‘Sharepreneurship’

A first of its kind, African emerging market-centric book authored by MTN’s erudite...

Lai Mohammed laments negative impact of Social media on PR practice

The Minister of Information and Culture, Alhaji Lai Mohammed has described social...

Happy Hour by Chivita wears new look

For many influential brands, the need to keep evolving in order to stay relevant...

Why most Nigerian companies pay lip service to “Innovation”

By Francis Ebuehi Ever so often you hear CEOs of corporate bodies talk about how...

Wale Tinubu: When vision inspires

For Wale Tinubu, although Law was an obvious choice coming from a family that already...

StarTimes launches Integrated Digital TV Set

StarTimes Nigeria has unveiled the integrated HD digital TV set which is its newest...

StarTimes, TPT shine at BJAN 2016 awards

Frontline digital TV network operator StarTimes, and  foremost Public Relations...