Author: Marketing Edge

Technology startup CEOs are not exonerated from learning about business fundamentals

Francis Ebuehi I have decided to bare my mind on some issues that I have seen...

Tiger Brands profit trebles after break up with Dangote

Tiger Brands has reported after tax profit of R3.3bn for the year to end-September...

The IOS versus Android war

The iPhone 7 is drawing fewer Android users than the previous iPhone, the 6s, according...

Why JIC is unworkable for now

Contrary to the expectations of many, the plan for the establishment of Joint Industry...

MD of Starcom Media, Oba Ayodele Kupoluyi Marks one year on the throne

Today, history was made at the Ist Coronation anniversary of His Royal Majesty, Oba...

The Focus of Startup Development

By Chukwuemeka Fred Agbata Jnr “It’s almost always harder to raise capital...

How Nigerians came to love Black Friday

The crave by offline and online outlets across the world to boost the sales of their...

Kelechi Nwosu, Bayo Adekanbi to speak at 2016 LAIF Awards Seminar

Immediate past President, Association of Advertising Agencies of Nigeria (AAAN),...

Seaman’s Schnapps rekindles Nigeria cultures at trade fair

Seaman’s Aromatic Schnapps, a leading brand from the stable of Grand Oak Limited...

Is Microsoft now officially more innovative than Apple?

By Francis Ebuehi This is a question that came up after Microsoft’s event on...