Author: Marketing Edge

Kellogg Reduces EMEA Consumer PR Support After Agency Review

Kellogg has reduced its consumer PR agency support across EMEA after conducting a...

Etisalat: branding unusual

“There are three kinds of companies: those who make things happen, those who watch...

My experience and passion will lift the NIMN – Tony Agenmonmen, former Senior Manager, Nigerian Breweries Plc

Tony Agenmonmen, a celebrated marketing professional retired recently as Nigerian...

It’s been a very exciting journey – Mr. Biodun Shobanjo, Chairman of Troyka Publicis Group

We have seen a rapid transformation going on around the Insight Publicis Group and...

Fidelity bank gave us wings to soar- 7even Interactive boss

In an award that is naturally dominated by the big agencies, a couple of young Nigerian...

Nigerian ad agencies in tactical competition over creative laurels

Emerging facts from the Nigerian ad industry have revealed that Nigerian ad agencies...

We are passionate about digital- Zubby Emodi, Head of RDM Nigeria

In less than 2 years after it set up shop in Nigeria, Ringier Digital Marketing (RDM)...

Global digital ad sales will top TV in 2017 pulling $202b- report

Global digital advertising sales will top television advertising in 2017 IPG Magna...

Apple’s iPhone 7 shipments to drop by over 5m units by 1st half in 2017

Apple Technology Company, manufacturer of Apple iPhone 7 and other technological...

Media agencies battle for advertisers with consumer data research tools

Amidst increasing competition in the Nigerian media advertising industry, and the...