Author: Marketing Edge

NBC grows volume by double digit in 2016

The year 2016 has been another success story for the Nigerian Bottling Company. The...

It’s either digital or death – Akin Adelegan, MD, Advertange

Mr. Akin Adelegan is another respected practitioner cum entrepreneur who has lent...

Orange Drugs picks FCB DP Partnership to lead creative charge for new brand

Orange Drugs Group, a leading indigenous manufacturing company has picked FCB DP...

Rupert Murdork’s 21st Century Fox agrees to acquire Sky for £18bn

Rupert Murdoch’s media empire 21st Century Fox has reached a preliminary deal to...

Coca-Cola CEO to step down

Coca-Cola’s Chief Executive, Muhtar Kent, has confirmed he will step down next...

How Insight Publicis made Pepsi LongThroat the buzz word

If there was any doubt about the quality and success of the Pepsi LongThroat campaign,...

Wakanow receives recognition for outstanding performance

Nigeria’s leading travel company, Wakanow, was the cynosure of all eyes at the...

EXMAN seeks more relevance with APCON membership

Experiential Marketers Association of Nigeria (EXMAN), may become a member of the...

APCON Council: Industry must put a strong case forward- Sen. Odunsi

After 18 months of being without a governing council and series of promise and fail...

We are not pulling out of Nigeria- South African Airways

The management of South African Airways has assured that it will sustain it operations...