Author: Marketing Edge

Wema Bank targets new customers with cost-effective mobile banking product

Wema Bank is seeking out new market opportunities by trying out an innovative mobile...

Marketing in Nigeria – 7 things to act on

By Iquo Ukoh Marketing executives should be armed with their approved marketing...

Airtel CEO gives reasons for continued sponsorship of Airtel Touching Lives

The season Three of the popular Airtel Touching Lives reality show is set to return...

Stakeholders differ on PR Performance in 2016

Practitioners and critical stakeholders have expressed divergent views on the productive...

Samsung blames Galaxy Note 7 fire on battery

The Samsung Galaxy Note 7 Smartphone’s that caught fire was as a result of the...

Plural Media founder launches new customer engagement platform

Founder of one of Nigeria's leading outdoor agencies, Plural Media, Mr Uduak Bassey...

PR firms can lead in creatives- Yomi Badejo-Okusanya

The glaring disparity in performance between the Public Relations sub-sector and...

$10,000 Warc Innovation Awards opens to clients’ agencies

A prize of $10,000 prize fund is available to be won by Brand Custodians and marketers'...

CMC-Connect set to shore up capital base through private placement

Nigeria's Public Relations consulting agency, CMC Connect could be heading to the...

10 Big Things That Will Shape the Future of Public Relations in Nigeria

The future of Public Relations profession will only blossom in Nigeria and across...