Author: Marketing Edge

The Special Adviser on Media and Publicity: Journalism vs PR Practice

The role of communications in every institution – family, marriage, business, politics...

Troyka Holdings restructures, names Dr Ken Ikpe Group COO

Following the groundbreaking equity alignment with Publicis Groupe about nine months...

Samsung lost $5.1b to global recall of Galaxy Note 7

…to reveal cause of the Smartphone Samsung Group, a multinational conglomerate...

All eyes on Feyi Olubodun as he takes charge at Insight

After a short speech, Mr. Jimi Awosika, out-gone CEO/MD of Insight Publicis offered...

APCON Council is beyond the Information Minister or me says APCON Registrar

It looks like the much awaited reconstitution of a new council for the Advertising...

Digital may be useless without a sound marketing strategy – Bolaji Okusaga

QuadrantMSL Group is one of Nigeria's leading Public Relations Consultancies. The...

There is such a huge creative opportunity in Nigeria – Dawn Rowlands

How will you assess the Nigerian economy and, of course, the Nigerian marketing environment? What...

Insight Publicis to lead PepsiCo Creative charge in 14 markets

While many Nigerian agencies may be far from stable, due to the economic recession...

Nigerian PR agencies fail to make 2016 Sabre Awards final shortlist

Nigerian Public Relations agencies have failed to meet the cut for the 2017 edition...

It’s been a very exciting journey – Mr. Biodun Shobanjo, Chairman of Troyka Publicis Group

We have seen a rapid transformation going on around the Insight Publicis Group and...