Author: Marketing Edge

Cadbury Gets World Record Certificate for ‘Inflatable Jar’, as company strives for profitability

Renowned beverage company, Cadbury Nigeria, has received Guinness World Record certificate...

Agencies that made waves in 2016

At the beginning of 2016, there were unmistakable indications that Nigeria was not...

Turkish Airlines improves In-flight entertainment system to boost passengers’ comfort

In a bid to make travel more seamless and comfortable for its passengers, Turkish...

Jumia Market rebrand with green as corporate colour

As part of its strategy to distinguished itself and boost customers patronage, Jumia...

CFAtech.ng empowers entrepreneurs with free monthly startup hangout

As part of its initiative geared towards supporting startups, leading technology...

Nigerian Breweries Pushes Legend for Bigger Market Share

In an attempt to push the Legend Stout brand for bigger market share, Nigerian Breweries...

After 10 years Sabbatical, Big Brother Naija 2017 Commences

Ten years after the maiden edition, Big Brother Naija returned on Sunday night as...

Dearth of Local Tomato Plants: The Rot Continues

By Ayomide Oriade Nigeria's drive for a production based economy was dealt another...

Advertisers relying more on Media agencies to lead marketing campaigns- George Thorpe

In a remarkable turn of events, Nigerian advertisers are relying more on media agencies...

Claudie Haigneré, first female astronaut to chair Jury of the DStv Eutelsat Star Awards

DSTV has announced a former female astronaut and French Minister, Claudie Haigneré...