Author: Marketing Edge

E-commerce and the cutting sword of recession

While some are leaving the market, others are making entry, while some are recording...

Irish expatriate takes charge at TVC & Radio Continental

Irishman, Andrew Hanlon has been appointed as the new Chief Executive Officer (CEO)...

Uber redefining commercial Transportation in Nigeria

By Ayomide Oriade Advancement in technology is leading a global movement in transportation...

Former AAAN President, Kelechi Nwosu proposes a roadmap to recovery for OAAN

In a letter that conveys his yearnings and enthusiasm for the development of the...

Sponge plans expansion to francophone African markets

As the years 2017 unfolds, agencies are beginning to unravel their plans for the...

Its time to celebrate creativity as Loeries Awards calls for entries

Brands and advertising agencies in Africa and the Middle East can now enter their...

Bournvita: In search of lost market leadership

By Ayomide Oriade Call it a rethink or rejig, brands tend to evolve to reach new...

Pecadomo: hello mummy….I’m a chef

I was alone again on my balcony and reflecting on how motherhood was reenacted during...

Report ranks Peak Milk as number one in top quality rating

Peak milk, a premium dairy brand on the stable of Friesland Campina WAMCO has emerged...

Chivita and Hollandia wins Best Brand Equity Awards 2016

Major leading brands across the world have achieved market dominance through strategic...