Author: Marketing Edge

Ogilvy Begins Restructuring Around Single Brand Offering

Ogilvy has begun restructuring operations around a single brand, unveiling a slew...

NIMN Inaugurates Investiture Committee

The National Institute of Marketing of Nigeria has inaugurated the investiture committee...

Spectranet MD says Nigerian consumers are highly brand conscious

Having worked in several emerging markets across Asia and Africa, Managing Director,...

Medview Airline seeks growth as shares goes public

Medview Airline will be listed on the Nigerian Stock Exchange (NSE) by tomorrow,...

Airlines generate over N330bn from Ticket Sales in 10months

Over N330billion was generated from ticket sales in Nigeria by local and foreign...

Brand expert, Charles O’Tudor to speak on ‘rebranding Nigeria’ at NIDO conference

Principal Consultant at Adstrat Brand Management Consortium, Charles O’Tudor will...

Leading brands battle for controlling share of Nigeria’s oral care market

By Ayomide Oriade Oral care is an essential practice carried out daily by families...

Battle of noodles brands over market share

The noodles market in Nigeria has continued to grow in leaps and bounds amidst fierce...

GOtv excites subscribers with Special February Package

In celebration of the love month (February), GOtv has announced a list of new packages...

Alibaba’s subsidiary acquires MoneyGram for $800million

Ant Financial, the digital payments arm of e-commerce giant Alibaba, is buying US-based...