Author: Marketing Edge

Experts Challenge Nigerian Banks on Institutional Relevance

Banking and communications experts have called on Nigerian banks to change their...

Winners emerge at Goldberg Excellency Tour in Benin C

Winners have emerged in the just concluded Disc Jockey (DJ) and Free Styling Competition...

NIMN Set to establish academy to tackle dearth of marketing talents

The National Institute of Marketing of Nigeria (NIMN) is in the process of establishing...

CMC Connect Executive Director bags Fellowship Award

Executive Director, CMC Connect Burson Marsteller, Mr. Raheem Olabode, has been conferred...

The Rise of Live Video as a Means of Storytelling

By Stephanie Busari Social media has become the primary form of media in Africa....

Guinness Nigeria considers export to solve forex liquidity crisis

Amidst the foreign exchange crisis in Nigeria, companies are beginning to ponder...

Music meets Football: Nigerian Breweries reinvents Star Music Trek

In a move to delight fans and consumers around the world, Nigerian Breweries has...

Admen decry clients’penchant for hiring foreign firms against norm

Nigerian advertising practioners and key stakeholders have decried recent penchant...

How Africa is Leading the Global Mobile Revolution

By Johnny Crisp If you were asked to locate the forefront of mobile technology innovation...

Heineken Lagos Fashion & Design Week begins Friday

Heineken, a premium larger beer brand, is partnering with Red Door Gallery to host...