Author: Marketing Edge

Thematic Campaign or Not?

With scarce resources, Brand Managers finds it increasingly challenging to defend...

Apple Inc. announced as 2019 Cannes Lions Creative Marketer of the Year

21 May 2019 – Cannes Lions has today announced Apple Inc. as the Creative Marketer...

Meet Marketing Edge Awards Juror

Mr. Femi Adelusi is the Founder and Group Chief Executive Officer of BrandEye|Mediaplus,...

Are today’s salespeople just not as good as they used to be?

Give us the blunt truth. Are sales people getting worse at their jobs? No, it’s...

Meet Marketing Edge Awards Juror

Mrs. Bukola Akingbade is an entrepreneur and business catalyst with a focus on African...

May & Baker offers help on hypertension

Scores of residents and passersby in Ikeja, Lagos state benefited from free medical...

Diageo, Unilever, Coca-Cola & Nestlé launch Africa Plastics Recycling Alliance

Global consumer goods companies operating across Africa have launched the Africa...

Cannes Lions announces final jury members for 2019

Highest percentage of female jurors on record. Members from Jordan and Morocco join...

Sales hasn’t changed – but what it takes to win has

Forget the manufactured debate of ‘social selling’ versus old-fashioned meetings...

Huge and Amazon Bring Second Annual “Change for Good” Hackathon to Cannes Lions International Festival of Creativity

Huge and Amazon have teamed up with Earth Day Network and the Earth Challenge 2020...