Author: Marketing Edge

Research: Missing Link in PR Measurement

By Austin AYAOSI Showing the impact of public relations on a brand in clear and...

Death of an agency man (Part 1)

“…I    get    so    lonely    —    especially    when  ...

Bunmi Oke, Tunji Olugbodi Bag Advertising Personalities of the Decade Awards

As all is set to award personalities in the integrated marketing communication industry...

Shared Value Represents Our Strategic Vision of Sustainability- Unilever South Africa Boss

Enver Groenewald, Media Director – Africa, Unilever South Africa, disclosed that...

Ethiopian Airlines Wins 2017 African Airline of the Year Award

Africa’s largest airline, Ethiopian Airlines, has won the African Aviation ‘African...

PayU to connect Nigerian businesses to N200bn online payment market

Nigeria’s leading e-commerce payment gateway, PayU, has intensified efforts to...

Executive Order: We’ve implemented 60%, says FAAN’s MD

The Federal Airports Authority of Nigeria (FAAN) has implemented about 60 per cent...

Hollandia Yoghurt Launches Gogurt, the Ajala, to Meet Consumers’ Needs

Hollandia Yoghurt has introduced a new yoghurt brand into the Nigerian market to...

Digital PRWire keys into new engagement economy

Leading online Public Relations platform in Nigeria, Digital PRWire, has keyed into...

Sterling Bank intensifies sustainability campaign, unveils Olamide as brand ambassador

Leading commercial bank, Sterling Bank Plc, has intensified its environmental sustainability...