Author: Marketing Edge

Marketers need a better answer to the ROI question

No-one is suggesting it’s easy to prove ROI but if marketers want to be taken seriously...

CMC Connect GMD, Badejo-Okusanya, honoured at LaPRIGA 2017

Group Managing Director of CMC Connect (Perception Managers), Mr. Yomi Badejo-Okusanya,...

Eight predictions for digital advertising in 2018

By Guy Phillipson As we enter the era of mass personalisation, tempered by strict...

TPT International Wins Double Industry Honours

TPT International Limited, Nigeria’s foremost PR consultancy, is closing 2017 on...

PR: Experts lament slow pace of businesses in 2017

Practitioners under the auspices of the Nigerian Institute of Public Relations (NIPR)...

XLR8 wins Best Corporate PR Practitioner of the year award

XLR8, one of West Africa’s leading public relations and communications consultancies,...

BHM wins PR agency of the year at LaPRIGA Awards

Leading Public Relations agency, Black House Media (BHM) has emerged as the Public...

Kia Records 200% year-on-year sales in Nigeria

Leading manufacturer of automobile in Nigeria, Kia Motors has recorded increased...

Bolaji Okusaga floats Precise, a facilitation company

Former Managing Director at The Quadrant Company, Mr. Bolaji Okusaga, has set up...

What’s in store for 2018? Marketers share their predictions

Brand purpose will grow up, eSports will become a big sponsorship opportunity and...