Author: Marketing Edge

‘Made in Aba’ opens new growth opportunities for Nigeria

The little seed of ideas sowed a few years ago by Kelechi Nwosu and his team at TBWAConcept...

Pairings ends as Big Brother tells housemates: “You’re On Your Own”!

After yet another week filled with drama, intrigue and clashes,Sunday’s live show...

Coca-cola tops carbonated drink market in Nigeria

Leading carbonated soft drinks producer, Coca-Cola has topped the carbonated drink...

As a judge, I see my role as a way of giving back to the global industry -Maurice Ugwonoh

NYF’s powerhouse Grand Jury represents the most diverse brain trust of prominent...

Anietie Udoh leads MARKETING EDGE team to New York Festival

General Manager of MARKETING EDGE magazine, Anietie Udoh will be leading a four-man...

MultiChoice woos consumers with Easter Explora Slash

Pay TV giant, MultiChoice Nigeria, has announced its Easter Explora Slash offer where...

Guinness Nigeria tackles under-age drinking in Lagos

Guinness Nigeria Plc, a subsidiary of Diageo Plc, in partnership with Rue 14 Studios,...

Unilever Claims to Have Saved 30% on Production Costs After Taking Work In-House

Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products...

Three Crowns launches Nigeria’s first creamer  

Three Crowns, Nigeria’s leading low cholesterol milk, launched the nation's first...

Nigeria Ad industry is in Crisis says Former APCON Registrar

Former Registrar of the Advertising Practitioners Council of Nigeria (APCON), Alhaji...