Author: Marketing Edge

Championing an Agricultural Revolution in Nigeria

One man whose name sounded loudly and whose record of achievements shined very brightly...

The Nation appoints Adesina as Editor

THE Board of Directors of Vintage Press Limited has appointed Mr Adeniyi Adesina...

Content or context: which matters more?

At 7.51am on Friday January 12, 2007, a man in an ill-fitting jumper and baseball...

Hertz opens in-house agency to drive European creative

Hertz has become the latest major brand to take marketing in-house, The Drum can...

Media agencies account for 70% ad spend, says Starcom Media Perspectives boss

A digital communications expert, Jude Odia has estimated that about 70 percent of...

Hertz opens in-house agency to drive European creative

Hertz has become the latest major brand to take marketing in-house, The Drum can...

NIPR boss decries dearth of data metrics on PR spend

The Chairman, Lagos State Chapter of the Nigerian Institute of Public Relations...

Nigerians spend N730billion on sports betting annually 

Nigerians spend over 730 billion Naira annually on sports betting and at least two...

5 simple principles to consider for your campaign

My team and I are lucky to work with some very creative clients who we learn from...

Nigerian Breweries unveils Goldberg’s new look to reinforce brand identity 

Goldberg, a premium choice beer made by Nigerian Breweries Plc, is making a phenomenal...