Author: Marketing Edge

On Bigi and Pepsi – Like Jekyll and Hyde…The dynamics of Competitive Strategy!

“I don't know what would have happened to Wal-Mart if we had laid low and never...

Broadcasters Guild debuts to raise standard for broadcast sector

Broadcasters Guild Of Nigeria, (BGN) an umbrella organization for all operatives...

Scrap States regulatory agencies, Adgozo boss advocates

A veteran outdoor advertising practitioner, Honourable Chike Anyaonu, has advocated...

Insight Publicis Partners with UPG for A Greater Lagos

Insight Publicis recently partnered with United People Global (UPG) in an advocacy...

To live with Lynda, or not?

One wonders if there isn’t something about people named Linda/Lynda that draws...

SNEPCo at First Lagos International Shipping Expo

L-R: President, Shipowners Association of Nigeria, Dr. Mkgeorge Onyung; President,...

Amazon IBOM AIR: An Adman’s view By Rufai Ladipo

My friend Udeme must hear this: A few minutes ago,  I arrived Lagos on Ibom Air,...

Interbrand celebrates 20 years of global brand ranking… Releases top 100 global brands in 2019

Interbrand has released its Best Global Brands 2019 report, the 20th edition of the...

FG urged to re-constitute APCON Council, review national communications policy

The Federal Government has been called upon to as a matter of urgency, re-constitute...

FrieslandCampina Wamco leads dairy development in Nigeria, signs memorandum of understanding with Niger state government

President Muhammadu Buhari and his Dutch counterpart, Prime Minister of The Netherlands,...