Author: Kasim Bakare

Heineken acquires 1.9 billion Champion Breweries’ shares to grow Nigerian beer market

To further bolster its equity in the Nigerian beer market, Heineken B.V., the Dutch...

Aftermath of Capitol riots: Google suspends political ads till January 21

Search engine giant, Google, has announced that it has suspended all political ads...

Publicis Groupe wins $800 million L’Oreal China media account

After one of the biggest and most competitive pitches in China in recent times, Publicis...

Dentsu to merge Vizeum with iProspect to form new global media network

In a bid to give clients access to Vizeum’s integrate strategy and planning, storytelling,...

CAC commences implementation of CAMA 2020

The Corporate Affairs Commission (CAC) said it has commenced the implementation of...

Kia drops ‘Motors’ from name in re-branding strategy

Following the recent adoption of a new company logo and slogan, Kia, a leading automobile...

Philips $300 million global media account on toss

Dutch multinational electronics company, Philips has kicked off a review of its $300...

Publicis in sales talk with private equity investor

Global advertising agency, Publicis Groupe, has reportedly held talks with a private...

Marketing Edge unveils world-class website

In furtherance to the recent organizational and operational restructuring at MARKETING...

 Publicis, WPP lose $2.3 billion T-mobile U.S media account

Global creative agencies, Publicis and WPP have lost telco giant, T-mobile’s U.S...