Author: Kasim Bakare

Leveraging the digital and traditional marketing to get maximum result for advertising campaign

By Ibidunni Banjoko Digital is vital to the success of any marketing strategy. Or...

Tobin joins DDB as global CMO

Omnicom’s DDB Worldwide has appointed Donna Tobin as its new Global Chief Marketing...

Ogilvy taps Liz Taylor as its first female global chief creative officer

Former Publicis Groupe creative leader Liz Taylor is returning to her old stomping...

How brands can survive Nigeria’s rapidly increasing inflation-experts

By Kasim Bakare Worried by the alarming inflationary trend and the resultant decrease...

Leo Burnett promotes Chaka Sobhani to global chief creative officer

Global creative powerhouse, Leo Burnett, has announced the promotion of creative...

Driving marketing Transformation at Speed through social Media

Marketing transformation has been on the agenda of nearly every CMO. Marketers realize...

Terragon appoints Oti Ukubeyinje as its new VP product marketing & growth

Terragon Group, a data and marketing technology company, has appointed Oti Ukubeyinje...

WPP partners Microsoft on Cloud Studio to transform creative content production

British advertising firm WPP and Microsoft have joined forces to transform creative...

We partner with brands on their journey to transcendence – Bunmi Makinde

Mrs. Bunmi Makinde is the Chief Operating Officer of Scout Media Limited, a young...

AB InBev announces Michel Doukeris as new CEO

Foremost brewing giant AB InBev  has announced that its Board of Directors has unanimously...