Author: Felicia Nwosu

Nigerian Media, advertising CEOs offer divergent perspectives on industry evolution

By Felicia Nwosu Nigeria's media and advertising sectors are navigating a rapidly...

WPP navigates global headwinds with AI, new business win to drive growth

By Felicia Nwosu Despite economic turbulence and mixed quarterly figures, WPP...

IPG defies industry headwinds with robust Q2,H1 results

By Felicia Nwosu Interpublic Group (IPG) reported a 3.6% decline in organic growth...

Wine’s big dip as global consumption hits 61-year low

Khairat Asokomhe The world consumption of wine was reported to have fallen drastically...

Jack Daniel’s  appoints TSA as its first dedicated influencer agency

By Abimbola Mohammed Jack Daniels, American whiskey firm has selected  TSA as...

NDL breaks new ground with Encore Aromatic Liqueur with herbs at Distributors Conference

By Felicia Nwosi Nigeria Distilleries Limited (NDL) has unveiled its latest innovation,...

Chain Reactions Africa, Integrated Indigo lead  charge at SABRE 2025 Awards with multiple finalist spots

Two of Nigeria’s foremost public relations firms, Chain Reactions Africa and Integrated...

Red Bull appoints Universal McCann as media agency of record

By Abimbola Mohammed As part of its strategic initiative to enhance market penetration...

Campari Group launches global media review

By Abimbola Mohammed Campari Group, the Italian spirits giant behind brands like...

Omnicom powers through $3.7 billion quarter as It gears up for historic IPG merger

By Felicia Nwosu Omnicom has kicked off the year with a strong financial performance,...