Author: Felicia Nwosu

Glo Foundation unveils N5m STEM challenge for girls

In celebration of the International Day of the Girl Child, Glo Foundation, Globacom’s...

Udeme Ufot: The making of a great adman’s journey through advertising’s fierce paths

Every great adman’s story does not follow straight lines but fierce paths marked...

Torchbearers of a new era: Advertising titans gear up for NAC 2025

Advertising in Nigeria has never been just about selling products. It has been...

Beyond price tag:  Why consumers choose with their hearts as much as wallets

On the crowded streets of Lagos, shoppers haggle daily over the cost of food, clothing,...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

MARKETING EDGE ONTV will feature Akonte Ekine this Wednesday for the concluding part...

Publicis dominates global media pitch wins in first half of year

Publicis Media has emerged as the clear leader in global media account gains for...

MARKETING EDGE counts down to Its most anticipated National Marketing Stakeholders’ Summit & Awards

With excitement and optimism building, all eyes are on MARKETING EDGE as it prepares...

Publicis secures Aldi’s global media mandate amid retailer growth push

Publicis Groupe has clinched Aldi’s global media account and emerged victorious...

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

How Nigerian brands are owning  big screen

In the recent time, cinema halls across Nigeria no longer serve only as places to...