Author: Felicia Nwosu

Digital video camera market booms amid soaring demand for premium content

By Felicia Nwosu The global digital video camera market is experiencing steady...

LinkedIn taps Publicis for $97 million global media account

By Felicia Nwosu LinkedIn has awarded its global media account to Publicis following...

WARC lowers 2025 global ad spend forecast amid economic uncertainty

By Felicia Nwosu Following a recent report from the  World Advertising Research...

M&C Saatchi posts profitability gain despite advertising revenue drop

By Felicia Nwosu M&C Saatchi reported a 3.7% rise in like-for-like net revenue...

WPP adjusts DEI messaging in annual report amid evolving corporate landscape

By Felicia Nwosu WPP has revised its language on diversity, equity, and inclusion...

Digital payment platform set to hit $1.5 trillion in next 10 years

By Khairat Asokomhe Following the increase in internet access and the bloom in...

Influencer marketing as new frontier in IMC

By Khairat Asokomhe Influencer marketing is a strategy  being adopted by most...

MARKETING EDGE ONTV to host Omotola Bamigbaiye-Elatuyi tomorrow

By Felicia Nwosu MARKETING EDGE ONTV is set to feature Omotola Bamigbaiye-Elatuyi,...

Arise News honours TVC GMD/ CEO, Ajayi as one of 65 Women of Impact

By Seun Johnson Mrs. Victoria Abiola Ajayi, the Group Managing Director and Chief...

How retail media is redefining marketing

By Felicia Nwosu The digital marketplace is undergoing a seismic transformation,...