Author: Felicia Nwosu

Marketers confront escalating waste as programmatic ads losses top $26 billion  

Programmatic advertising, once hailed for its efficiency, now bleeds value at an...

How brands are embracing ESG as a new marketing frontier

Nigerian brands are redefining their approach to the market as they shift focus from...

Midea unveils Abuja flagship Proshop as a bold fusion of innovation, purpose

In an unforgettable spectacle of elegance, innovation, and strategic global purpose,...

WARC coalition charts new path to unite brand growth with performance marketing

WARC, in partnership with Analytic Partners, BERA.ai, Prophet, and System1, has released...

Firstbank: 131 years of creative excellence report out soon

In a landmark celebration of history, innovation, and consistency, MARKETING EDGE...

Shaping global narratives with content evolution

As content continues to serve as the goldmine of modern life, creators must strengthen...

Global Black Friday Sales Market projected to surge with double-digit growth through 2032

The annual retail spectacle known as Black Friday no longer serves as just a shopping...

Nigeria’s top marketing leaders to converge at  2025 ADVAN CMO Forum

The Advertisers Association of Nigeria (ADVAN) will host the 2025 edition of its...

Loyalty management market set to expand to USD 22.9 billion by 2033

The global loyalty management market is on a compelling growth path, projected to...

MARKETING EDGE ONTV host Kingsley James this Wednesday

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...