Author: Felicia Nwosu

Karen Boswell joins M&C Saatchi Group as global CEO for digital growth

M&C Saatchi Group has appointed Karen Boswell as its Global Chief Executive Officer...

Beyond branding: New demands reshaping CMO role

The Chief Marketing Officer, CMOs  role is facing both evolution and decline as...

POS terminal market surges on cashless shift, eyes $40.4 billion by 2033

Point of Sale (POS) terminals market  has continued to surge on cashless shift with strong...

Nigerians to spend over $122 billion in 2025

Nigerian consumers will spend over US\$122.07 billion in 2025, as rising inflation,...

Chivita|Hollandia Lifestyle Brunch Returns in Style with ‘Brunch in Bloom” Edition

It was a beautiful, sunlit evening on the 23rd of May, 2025, when Chivita|Hollandia...

Nigeria Relaunches NATEP, Eyes $1 Trillion Global Outsourcing Market with Alaro City & Itana Deal

The Federal Ministry of Industry, Trade and Investment has announced the relaunch...

Building authentic connections to win across generations

Globally today, there is an overwhelming fear as consumer behavior shifts rapidly...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Bamigbaiye-Elatuyi

A towering figure in Nigeria’s marketing and corporate leadership landscape, Dr...

Meet MARKETING EDGE 2025 Q2 Virtual Summit Speaker – Marcus

MARKETING EDGE is thrilled to announce that respected marketing strategist and brand...

Creative confidence declines as LIONS report exposes insight, culture gaps in 2025

LIONS's  report has  exposed  creative confidence declines, which it noted, has...