Author: Felicia Nwosu

Game changer: MTN, 9mobile confirm national roaming partnership

In a landmark move set to redefine Nigeria’s telecom landscape, MTN Nigeria Communications...

Leadership shift at IPG Mediabrands signals Strategic overhaul as Andrea Suarez steps away

Andrea Suarez has brought her sixteen-year journey with IPG Mediabrands to a close,...

Global surge in AI digital assistant adoption signals new era of intelligent customer engagement

AI digital assistant adoption  is disruptively witnessing a huge surge, thereby...

WARC report warns brands against decline in quality, emphasises consistency

WARC report recently  has warned brands against decline in quality, emphasises consistency,...

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again

Flutterwave’s golden trail soars to TIME’s 100 Most Influential Companies again,...

TVC Communications crowned Africa’s Tech Media Trailblazer at Ghana’s Digital Innovation Awards

TVC Communications, like the golden fish, has no hiding place especially in its technological...

Why Nigeria’s ad industry must safeguard its intellectual property

Nigeria's Ad industry must safeguard its intellectual property especially at a time...

MARKETING EDGE ONTV to host Ayodeji Razaq this Wednesday

MARKETING EDGE ONTV to host Ayodeji Razaq, CEO of Red Media Africa. The programme...

Young consumers, premium beer drive shift in global alcohol trends – Report

International Wines and Spirits Record (IWSR) Bevtrac consumer tracker in its new...

Global brands redefine content production strategies amid rising complexity, demand – WFA

WFA, the World Federation of Advertisers, recently,  has revealed that global brands...