Author: Felicia Nwosu

FirstBank joins as sponsors for Calabar Entertainment Conference

Hit FM, the leading radio station in Cross River State and organizer of the Calabar...

How Nigerian brands are owning  big screen

In the recent time, cinema halls across Nigeria no longer serve only as places to...

Advertising in 2025: How global leaders are shaping the year’s spend trajectory

Global advertising entered 2025 with unprecedented scale and sharper focus. With...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

Industry professionals debate AI’s impact on agencies, future of compensation models

Will the rise of artificial intelligence push brands to shift more marketing functions...

MARKETING EDGE ONTV hosts Akonte Ekine this Wednesday

This week, MARKETING EDGE on TV is featuring Akonte Ekine, a seasoned public...

Why we seek Glo partnership – Army Signals school commandant

The Commandant of the Nigerian Army School of Signals (NASS), Major General Kennedy...

Experts project heavy year-end advertising, Say 2026 hinges on policies

Some experts in Nigeria’s integrated marketing communications sector project a...

FirstBank Cybersecurity Career Webinar spotlights fraud prevention, urges vigilance in digital payments

At a recent cybersecurity webinar hosted by FirstBank, industry experts stressed...

Email subscriber growth under  spotlight as brands push for expansion

As organizations race to strengthen digital engagement, the pace at which email subscriber...