Author: Felicia Nwosu

PZ Cussons relaunches Carex with one mission: Win the war against germs

Carex, the globally trusted name in hygiene, has officially relaunched in Nigeria,...

PepsiCo, VaynerMedia build new creative engine to fuel cultural pulse of consumers

PepsiCo is shaking up its marketing playbook. Specifically, it is adopting a bold...

Digital PR Summit calls for influence built on values, not virality

Nigeria digital public relations summit has championed for a  purposeful and strategic...

Xpark360 advertising agency in Nigeria takes global stage with PremiumTrust campaign on World’s largest billboard

Lagos just got louder, and it is not from the usual traffic or street vendors. This...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

MARKETING EDGE ONTV hosts Ayodeji Razaq, today

 Today, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will,...

New York Festivals Advertising Awards (NYFA) announces 2025 award-winners

New York Festivals Advertising Awards (NYFA) has announced the 2025 award-winners. With...

Democracy must deliver for all, President Tinubu reassures Nigerians

President Bola Ahmed Tinubu has reaffirmed that democracy in Nigeria must translate...

Fresh era at Seven-Up as Sari El-Khalil takes over leadership from Ziad Maalouf

Seven-Up Bottling Company Limited introduces a major leadership change that signals...

How Nigerian music brands turns global fame into equity that lasts

Nigerian music  brand is no longer just a sound. It has become a thriving ecosystem...