Author: Felicia Nwosu

Reminiscing over days of Nigeria’s political marketing billboard boom

For decades, political seasons in Nigeria have served as a golden opportunity for...

MARKETING EDGE set to hold 2025 2nd Quarterly Industry Summit

MARKETING EDGE has  announced its readiness to host its  2025 2nd Quarterly Industry...

Advertisers to focus on TV outcomes as Linear spend climbs amid S streaming surge — Report

Advertisers have been urged  to focus on TV outcomes as Linear spend climbs amid...

INMA launches new Advertising Initiative aimed at demystifying opaque digital ecosystem

The INMA Board of Directors has approved an Advertising Initiative aimed at equipping...

Mad Stars 2025’s final deadlines are approaching

MAD STARS’  deadline for submission process is reaching its final stage. The second...

MARKETING EDGE ONTV hosts Anthony Nwabuisi on Industry Conversation Segment today

MARKETING EDGE ONTV will host Anthony Nwabuisi, General Manager and Head of Business...

CMOs Lean on AI to navigate budget freeze, agencies brace for cuts

CMOs  today lean on AI to navigate budget freeze as agencies brace for cuts while...

 Global print media market set to hit $453.8 billion by 2030 amid steady growth, digital integration

 Global print Media market set to hit $453.8 billion by 2030 amid steady growth,...

Jamiu Shobajo Joins TGI Group Nigeria as Brand Manager

In an alignment with its mission to improve the quality of life through responsible...

Funmi Omo takes helm at Prudential Zenith Life as new CEO

Prudential Zenith Life Insurance Limited has named respected insurance strategist...