Author: Felicia Nwosu

Red Bull appoints Universal McCann as media agency of record

By Abimbola Mohammed As part of its strategic initiative to enhance market penetration...

Campari Group launches global media review

By Abimbola Mohammed Campari Group, the Italian spirits giant behind brands like...

Omnicom powers through $3.7 billion quarter as It gears up for historic IPG merger

By Felicia Nwosu Omnicom has kicked off the year with a strong financial performance,...

Instagram debuts ‘blend’ to reinvent social reels

By Felicia Nwosu Instagram has rolled out a fresh feature called “Blend” that...

Show Some Love To Mum: How Indomie Created an unforgettable Mother’s Day campaign with Nigeria’s First AI Personalised Celebrity Video

At Indomie, mothers have always held a special place in our hearts. Year after year,...

Pernod Ricard grapples with trade tensions, market hurdles as sales slip

By Felicia Nwosu Global spirits company Pernod Ricard reported a 3% dip in third-quarter...

MARKETING EDGE ONTV hosts Marvin Arimi this Wednesday

By Felicia Nwosu This Wednesday, April 23, 2025, MARKETING EDGE ONTV will host...

EXMAN calls for entries on trailblazing campaigns

By Felicia Nwosu In a spirited move to elevate creative benchmarks and spotlight...

Out – of -Home Media Charter bill undergoes final review

By Felicia Nwosu President of the Outdoor Advertising Association of Nigeria (OAAN),Mr....

Adeniba’s birthday, tribute to a timeless icon, an epitome of style, queen of brand storytelling

By Felicia Nwosu On this special day, the world celebrates Bunmi Adeniba, a woman...