Author: Felicia Nwosu

Global Black Friday Sales Market projected to surge with double-digit growth through 2032

The annual retail spectacle known as Black Friday no longer serves as just a shopping...

Nigeria’s top marketing leaders to converge at  2025 ADVAN CMO Forum

The Advertisers Association of Nigeria (ADVAN) will host the 2025 edition of its...

Loyalty management market set to expand to USD 22.9 billion by 2033

The global loyalty management market is on a compelling growth path, projected to...

MARKETING EDGE ONTV host Kingsley James this Wednesday

This Wednesday, MARKETING EDGE ONTV spotlights Kingsley Oghenero Olusola James, Managing...

FirstBank Agric, Export conference: Charting  new course for non-oil exports

FirstBank, West Africa’s premier financial institution and foremost financial inclusion...

MARKETING EDGE Group mourns with New Crystal Communications over  demise of loyal industry leader, Ben Ilo

The MARKETING EDGE Group has joined the rest of the Integrated Marketing Communications...

9mobile commences strategic brand transition to T2, signalling bold new era of market reinvention and digital leadership

In a bold and future-forward move, 9mobile today announced the formal commencement...

PepsiCo rallies on strong Q2 results, upgraded 2025 outlook

PepsiCo Inc. has recorded a notable share price surge over the past quarter, advancing...

Global creative giants battle for Jaguar Land Rover’s marketing account

A high-stakes showdown is unfolding in the global advertising world as four powerhouse...

Glo reduces rates for calls to major countries

Globacom has announced significant reductions to its International Direct Dialing...